CAML
Identity
Rebranding
Communication
Communication Strategy
CAML is a set of 3 organisations that have come together for a purpose: iMM, the Centro Hospitalar Lisboa and the Lisbon School of Medicine.
Although CAML has been around for some time, the brand itself was still embryonic and communication was almost null.
Alfred created a structured plan and revamped its branding and communication, making it more current, relevant and coherent with its purpose: improving medical care through advanced medical training and scientific research.
