iMM
Advertising
Digital Communication
iMM-Laço Hub is an initiative dedicated to metastatic breast cancer research which also deals with raising awareness about the disease.
Alfred has been working on the brand and communication of the iMM-Laço Hub, an initiative dedicated to metastatic breast cancer research.
Coming the time of the tax consignment, a time when several institutions “compete” for the 0.5% donation, we chose to make a campaign focused on a more emotional side.
We wanted to draw people’s attention with something that touches them, explaining that without science and research, all the paths taken so far in prevention treatments and possible cure for breast cancer would not be possible.
Since it is difficult to make an emotional connection with science and research, we focused on a more tangible and sensitive side: breast cancer and the support that is needed so that patients can have hope.
We asked people to be their support, and we gave them this role so that they feel they are a part of this cause.
