Lisboète
Branding Strategy
Brand Narrative
Identity
The Lisboète project, in the heart of Lisbon, involves a harmonious fusion between the city’s classic elegance and the Parisian architectural influences that permeate the neighbourhood. The very name ‘Lisboète’ is a tribute to the soul of Lisbon, with a hint of European sophistication. It evokes the urban, elegant and cosmopolitan lifestyle, reinforced by the timeless charm of the historic façade that will be preserved.
This brand universe, built around elements that combine architectural classicism and visual sophistication, stands out for its elegant lines and use of noble materials. It draws inspiration from art deco and neoclassicism, with details that recall the Paris of the 1920s, while maintaining a contemporary touch. From the typography to the colours used, it was designed to reinforce the essence of a space that unites the past with the present in a harmonious and luxurious way.
