Every year, Canal Hollywood releases a multimedia Christmas campaign. This year, Alfred was invited to reinvent their traditional concept “Hollywoodish Christmas.”
The only problem? This December’s special programming wasn’t that Christmassy.
But this season is all about owning up to your flaws and trying to be better. Besides, Canal Hollywood’s intentions were nothing but good.
“Hollywoodish Christmas, it’s the thought that counts,” arrived to show that Canal Hollywood doesn’t apologize for who it is, celebrating every aspect of its essence. From action movies playing on Christmas Eve to the ads that insist on interrupting the films.
To achieve that proud and rebellious tone, Alfred wrote ironic copies and slightly altered the movie frames with fun Christmas sketches.
