Pares Advogados
Branding Strategy
Brand Narrative
Identity
Dynamic Legal Advisors
With 12 years of experience, PARES has established itself as a dynamic law firm. Yet, to align with the evolving demands of the industry, PARES sought to redefine its identity and communication strategy.
Alfred Creative was tasked with crafting a comprehensive strategy and delivering a rebranding that resonates with the firm’s core values.
The result is a brand that emphasizes proximity and trust with a redesigned logo that puts the spotlight on the word PARES. Its clean lines exude confidence, rigor, and character, presenting the firm as a trusted and sophisticated partner.
This visual identity, with a renewed communication strategy, ensures that PARES is positioned as a modern brand with personality.
