World of Bees
Branding Strategy
Brand Identity
Packaging
WOB is a premium honey brand born from a deep commitment to purity, health, and transparency. Designed for both online and physical retail, WOB sets itself apart with a 100% natural production process, delivering honey that is not only pure but traceable from hive to jar through an innovative QR code system. This dedication to quality fosters consumer trust, ensuring WOB stands as a symbol of credibility in the Portuguese market.
More than just a honey brand, it is also a platform dedicated to sharing knowledge between the community, about the bee ecosystem and its critical role in sustaining our planet. The brand envisions expanding in the future to include other products, such as pollen and propolis.
Our mission was to develop a cohesive branding strategy, naming and a visual identity that reflected the brand’s core values: purity, transparency, and sophistication.
A Unique Visual Identity
We redesigned an existing lettering concept, carefully balancing classical elegance with modern simplicity. Rounded forms, inspired by the natural curves of a bee’s body and the gentle droplet of honey, give the brand its distinctive character. This timeless design exudes refinement while maintaining an approachable feel.
The packaging is a standout element of the brand: contemporary, functional, and educational, with a subtle nod to classical design.
Photography and Visual Production by Creatology and Zarik Ahuir
