Yellow is more than a sightseeing brand, it’s a local partner who truly knows each city inside out. Formerly known as Yellow Bus by Carristur, the brand offered not only bus tours, but also boat trips and experiences such as fado and gastronomy. Now, its offer expands to include walking tours and a new selection of unique experiences.

This evolution reflects a broader promise: to connect travelers with authentic experiences, guided by those who know the cities best. And with it comes a new name: Yellow – Tours & Experiences.

Alfred Creative was entrusted with leading the entire rebranding process, creating a new name, visual identity, and communication materials that reflect Yellow’s unique position in the market. Every element was designed to convey proximity, expertise, and a deep connection to local culture.

The new identity captures the vibrancy of the Yellow’s experiences while becoming fresher and more versatile. From the logo’s bold simplicity to the warm, inviting color palette, Yellow’s brand now reflects its role as a trusted local partner, offering tours that go beyond expectations to reveal the best flavors, places, views sounds, and stories that define each city.